LinkedIn questions I get asked most often (and my honest answers)
By Niraj Kapur, 29th January 2025
No matter where I deliver LinkedIn training - Belfast, London, Dublin, Zoom, or talking to business students at a college near where I live - the same questions come up every single time. Which tells me these are the things people are genuinely stuck on right now.
So here are the most common LinkedIn questions I get asked, with straight answers.
What if people judge me for my content?
Most people are too busy with their own lives to judge yours. In my experience, the vast majority of people on LinkedIn are supportive and kind - which isn't something you can say about many social media platforms. The fear of being judged is real, but it's almost never matched by the reality.
How do you generate leads on LinkedIn?
I've put together a video called 'How to generate leads on LinkedIn®' that walks through this properly - take notes and then, more importantly, take action. There's no shortcut here, but there is a process, and it works when you follow it consistently.
What if nobody likes or comments on my posts?
It happens to everyone, including me. I've posted things that got four comments despite having over 35,000 followers. These things happen, and they don't mean what you think they mean.
Start at zero, show up consistently, and focus on contributing something useful to the people you want to reach. Engagement builds over time. The people who give up after three posts never find out what was possible.
What should you measure on LinkedIn?
I've written a full article on LinkedIn metrics and what actually matters. Vanity numbers like follower count tell you very little. Focus on the right things and you'll make much better decisions about your content.
How much should be personal vs business content?
I've tested this extensively. I spent 10 years at Marketing Week, so I take testing seriously. Here's where I've landed: 80% business content, 20% personal stories. I've tried 50/50 and 70/30. The 80% business split consistently performs better for me.
That said, the personal posts matter. They're what make people feel like they know you. Just don't let them take over.
When is the best time to post on LinkedIn?
Post when your prospects are around - which means thinking about their day, not yours. I avoid 10am and 3pm because most of the people I want to reach are heads-down in their work at those times. Lunchtime tends to work well for me. When I'm delivering training all day or travelling for work, I'll schedule something for around 8am instead.
There's no single magic time. Test it, check your analytics, and adjust.
I didn't build 138 LinkedIn recommendations by accident — here's a bit more about me and how 25 years in sales shaped the way I use LinkedIn today.
If you've got more LinkedIn questions, get in touch - I'm happy to help.
And if you want to go deeper, here's how we can work together:
- 1:1 coaching to develop your LinkedIn presence and sales results at your own pace
- Group LinkedIn training for your team, built around your business and your goals
- Speaking at your event - conferences, sales kick-offs, or anything where you want your people to leave knowing more than when they arrived
